ABA therapy social media strategies that build trust, not just followers
Key Takeaways Understanding your audience’s needs and habits ensures your marketing reaches the right families and referral ...
Social Modes
David Lang: Let's protect the oceans like national parks
You don't have to be a scientist to help protect the world's oceans, says underwater drone expert and TED Fellow David Lang -- in fact, ordinary citizens have pulled together to save the planet's natural treasures many times in history. Lang asks us to take a lesson from the story of the US National Parks Service, offering a three-point plan for...
Eli Pariser: What obligation do social media platforms have to the greater good?
Social media has become our new home. Can we build it better? Taking design cues from urban planners and social scientists, technologist Eli Pariser shows how the problems we're encountering on digital platforms aren't all that new -- and shares how, by following the model of thriving towns and cities, we can create trustworthy online communities.
Megan Phelps-Roper: I grew up in the Westboro Baptist Church. Here's why I left
What's it like to grow up within a group of people who exult in demonizing ... everyone else? Megan Phelps-Roper shares details of life inside America's most controversial church and describes how conversations on Twitter were key to her decision to leave it. In this extraordinary talk, she shares her personal experience of extreme polarization,...
Safeena Husain: A bold plan to empower 1.6 million out-of-school girls in India
"Girls' education is the closest thing we have to a silver bullet to help solve some of the world's most difficult problems," says social entrepreneur Safeena Husain. In a visionary talk, she shares her plan to enroll a staggering 1.6 million girls in school over the next five years -- combining advanced analytics with door-to-door community eng...
Jane McGonigal: The game that can give you 10 extra years of life
When game designer Jane McGonigal found herself bedridden and suicidal following a severe concussion, she had a fascinating idea for how to get better. She dove into the scientific research and created the healing game, SuperBetter. In this moving talk, McGonigal explains how a game can boost resilience -- and promises to add 7.5 minutes to your...
WorkLife with Adam Grant: The real reason you procrastinate
You procrastinate because you're lazy, right? Wrong. The truth is more complex -- and far more interesting. Learn how to stop putting off important tasks ... with a little help from master procrastinator Margaret Atwood. (Audio only) Listen to more of WorkLife at TED.com/podcasts
Aarathi Krishnan: 5 ethical principles for digitizing humanitarian aid
Over the last decade, humanitarian organizations have digitized many of their systems, from registering refugees with biometric IDs to transporting cargo via drones. This has helped deliver aid around the world, but it's also brought new risks to the people it's meant to protect. Tech and human rights ethicist Aarathi Krishnan points to the dang...
David Damberger: What happens when an NGO admits failure
International aid groups make the same mistakes over and over again. David Damberger analyzes his own engineering failure in India -- and calls for his friends in the development sector to publicly admit, scrutinize and learn from their missteps.
Tapiwa Chiwewe: You don't have to be an expert to solve big problems
Driving in Johannesburg one day, Tapiwa Chiwewe noticed an enormous cloud of air pollution hanging over the city. He was curious and concerned but not an environmental expert -- so he did some research and discovered that nearly 14 percent of all deaths worldwide in 2012 were caused by household and ambient air pollution. With this knowledge and...
Chrystina Russell: A path to higher education and employment for refugees
Out of the more than 70 million displaced people worldwide, only three percent have access to higher education. The Global Education Movement (GEM) is on a mission to change that with the first large-scale initiative of its kind to help refugee learners get bachelor's degrees and create pathways toward employment. Hear from students and the prog...
Elizabeth White: An honest look at the personal finance crisis
Millions of baby boomers are moving into their senior years with empty pockets and declining choices to earn a living. And right behind them is a younger generation facing the same challenges. In this deeply personal talk, author Elizabeth White opens up an honest conversation about financial trouble and offers practical advice for how to live a...
Caitria + Morgan O'Neill: How to step up in the face of disaster
When a freak tornado hit their hometown, sisters Caitria and Morgan O'Neill -- just 20 and 24 at the time -- realized they had to jump in and help. What they learned is: After a natural disaster, there's only a tiny window before the world turns its sympathy (and its donations) elsewhere -- so it's important to be prepared for every aspect of re...
Erin Baumgartner: Big data, small farms and a tale of two tomatoes
The path to better food is paved with data, says entrepreneur Erin Baumgartner. Drawing from her experience running a farm-to-table business, she outlines her plan to help create a healthier, zero-waste food system that values the quality and taste of small, local farm harvests over factory-farmed produce.
David Burkus: A simple way to inspire your team
Using paychecks, perks and carefully worded mission statements plastered on posters, companies are on a never-ending quest to find what drives morale at work. An underappreciated solution lies in the answer to one simple question, says management researcher David Burkus. With notable examples backed by decades of success, he presents a clear pat...
Fang Ruan: Management lessons from Chinese business and philosophy
Business management in China is changing, says consultant Fang Ruan. Learn how Chinese entrepreneurs -- long guided by Confucianism's emphasis on authority and regulation -- are now looking to Taoist philosophy for a new, dynamic leadership style that believes things spontaneously transform and naturally achieve perfection when they're supported...
Sally Kohn: What we can do about the culture of hate
We're all against hate, right? We agree it's a problem -- their problem, not our problem, that is. But as Sally Kohn discovered, we all hate -- some of us in subtle ways, others in obvious ones. As she confronts a hard story from her own life, she shares ideas on how we can recognize, challenge and heal from hatred in our institutions and in our...
Russ Altman: What really happens when you mix medications?
If you take two different medications for two different reasons, here's a sobering thought: your doctor may not fully understand what happens when they're combined, because drug interactions are incredibly hard to study. In this fascinating and accessible talk, Russ Altman shows how doctors are studying unexpected drug interactions using a surpr...
Sandeep Jauhar: How your emotions change the shape of your heart
"A record of our emotional life is written on our hearts," says cardiologist and author Sandeep Jauhar. In a stunning talk, he explores the mysterious ways our emotions impact the health of our hearts -- causing them to change shape in response to grief or fear, to literally break in response to emotional heartbreak -- and calls for a shift in h...
Gary Liu: The rapid growth of the Chinese internet -- and where it's headed
The Chinese internet has grown at a staggering pace -- it now has more users than the combined populations of the US, UK, Russia, Germany, France and Canada. Even with its imperfections, the lives of once-forgotten populations have been irrevocably elevated because of it, says South China Morning Post CEO Gary Liu. In a fascinating talk, Liu det...